01A use case with a real buyer
Define who experiences the problem, who would use the solution and who approves spending. Examine evidence from customer conversations and existing alternatives. Distinguish an interesting technical capability from a reason an organization would change its current workflow. For a manufacturer preparing order information for a small operating team, discuss order preparation and exception review with the people doing the work. Bring customer identifiers, product references and the reasons a record needs review and identify where staff can inspect an exception without repeating the entire intake process. Use that evidence to refine the assignment instead of assuming every business in the state needs the same capability.
02From a capability to a customer use
Define a potential use in enough detail to test whether the technology is relevant. For example: Extract proposed customer, item, quantity and delivery fields from approved attachments. Check them against existing records and show unknown product mappings or inconsistent units to a reviewer. Preserve the original document so staff can resolve the discrepancy without repeating the entire intake task. Identify the user, buyer, present alternative and limitations. A possible technical solution is a hypothesis to validate, not proof of willingness to pay.
03A delivery model around the technology
A related situation may expose a different requirement for integration or support: Turn messages into structured drafts with an affected location, issue, owner and next action. Highlight missing information and repeated threads. Staff should be able to see which request is awaiting clarification and which has an agreed action rather than infer progress from whether a notification was sent. Decide which responsibilities belong in the product, which require a partner and which remain with the customer. Use the findings to refine a pilot and the first commercial offer.
04Evidence for the next commercial stage
Agree a bounded pilot or customer learning plan with acceptance criteria. Examine implementation effort, actual usage and support needs alongside technical performance. Use the findings to revise the offer, roadmap or delivery approach before assuming a larger launch is justified.
